What is a Boutique Real Estate Firm?
Many may consider a “boutique” firm to cater to high end only, or possibly too small to break into the competitive real estate market. In reality, boutique real estate firms are extremely specialized businesses with a culture centered on customer service and professionalism. As a client of a Boutique Real Estate Firm, you can expect above average representation in any transaction from a quaint condo unit to sprawling estate and everything in between. You will rest assured knowing that not only your Broker but the entire office is working to assist you for a smooth and skilled transaction.
What is the difference between boutique firm VS large real estate company?
In an age of technology, it does not matter whether you are an international franchise with offices around the world or a small independent brokerage, both have the opportunities for an equal level playing field. In fact “The competency of a business is now measured by the company leadership, it's agents and smartness of technology the company has invested in.”
Boutique firms offer the same Multiple Listing Service (MLS) representation as larger companies. All REALTORS® have access to the MLS (Multiple Listing Service) system. Meaning, all companies have the same access level to the same properties whether representing a buyer or a seller.
Online & Offline marketing offerings at larger companies and boutique firms are simular in many ways. Your property will be listed on MLS and shown on major real estate portals like REALTOR.com, Homes.com, Zillow and Trulia and many others. Often times, boutique firms have a lot more potential to be better and stronger in ways larger competotors can't. Being more nimble and ready to make change and adapt to trends and customer requests boutique agencies can be used as a competitive edge to connect on a more personal level with customers.
So, why to choose Boutique Agency VS Large Franchise?
Quality of Quantity.
Boutique firms know that each client has different needs. Instead of focusing on the number of homes they purchase or sell, the boutique firm can concentrate on Customer Service. The boutique firm knows that your opinion has a more significant impact than at a larger company, and will strive for your satisfaction.
Support from their office.
The small close-knit group that a boutique firm creates helps to facilitate the needs of each broker and therefore each need of their clients. By choosing a boutique firm you can guarantee that the entire office is dedicated to your best interest.
Established and Top-Tier Agents.
The owner or hiring manager is working to cultivate a small and professional environment, which means only the best and most driven will be selected. At a boutique firm, you can expect each broker to be proficient and dedicated to each client
Vigilant about cultivating the culture and brand of the firm.
Unlike a larger company, a Boutique firm has something to prove and doesn’t have a large brand name to use as a source of their worth. Your boutique firm is eager to show their ability to complete with a larger firm.
Innovation and customization happen more quickly.
Large companies have more “red tape” and company regulations that restrict the ability of your broker to be innovative. A boutique firm offers instant communication with the company owner, allowing for quick and cutting edge customization in marketing your home. Most marketing is done in house, so your broker won’t need to wait for weeks before your home is represented in the market place.
Boutique firms care about the rights of buyers and sellers more than building a business empire.
Many boutique real estate firms have strong options regarding the rights of their clients, rights of other REALTORS® and their small business. Their primary cause is not to build a business empire, but to be sure their community thrives through home ownership.
Your community comes first.
Your community is your boutique firm’s community. Your boutique firm will typically be committed to an economically sound, beautiful and welcoming community because their business only does well if the community does well.
Your transaction is always with your agent.
With a focus on customer satisfaction, your representing agent will not give your contract to a closing coordinator. Closing coordinator are typically used by larger brokerages so an agent can begin work with their next client. Our agents will oversee your transaction through from the beginning to the end. No paperwork or important information will be lost in the shuffle, so you can be assure that you are well represented throughout the entire process.